Tourism Industry Analysis in Kenya

TABLE OF CONTENTS

INTRODUCTION ………………………………………………………………1

COMPETITION IN THE INDUSTRY …………………………………………….1

Threat of New Entrants …………………………………………………….1
Bargaining Power of Suppliers …………………………………………….3
Bargaining Power of Buyers ………………………………………………4
Rivalry in the Industry ……………………………………………………..4
Threat of Substitute Products ………………………………………………6

DOMINANT ECONOMIC FEATURES ………………………………………….6

DRIVERS OF CHANGE …………………………………………………………..7

KEY SUCCESS FACTORS ……………………………………………………….9

CONCLUSION AND RECOMMENDATIONS ………………………………...10


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