Tokyo DisneySea

Introduction
Tokyo Disneyland, being the most successful Disney Theme Park, was opened in 1983. Oriental Land which is Japanese Corporation got franchise from Walt Disney and did a good management work on Tokyo Disneyland. Deeply considered, Oriental Land decided to build DisneySea right next door to Tokyo Disneyland. Some argue that Oriental Land has made a bad decision but some do not. We would analyze the case and have detail discussion in the followings.

Background Situation of Japan Economy and Tokyo Disneyland
In fact, Japan¡¦s ailing economy has kicked out a lot of domestic theme parks. Three quarters of them are in dilemma situations. An example was Nagasaki¡¦s Huis Ten Bosch, which has gone bankrupt with liability of 229,000 billion yen.

While Tokyo Disneyland has been the Disney Park with the highest daily spending per guest. Even though Japan¡¦s economic do...