Tobacco in Advertising

Tobacco in Advertising

When you ask a tobacco sales representative whether teens are their main advertising focus, they would say no. But when the majority of retail outdoor advertising occurs in tobacco convenience stores where around 75% of teens shop at least once a week , it’s hard to believe. Major tobacco brands have been targeting teens since day one for three reasons. They are easily influenced by advertising. Tobacco companies establish brand loyalty with teens. Finally teens are the largest advertising market.
A teen being sensitive and influential by tobacco advertisements is their number one reason why these companies target this market. Because of the fact that teens are in the stages of trying new things and figuring out who they want to be makes them 3 times as influential to these ads. A study in the journal of the National Cancer Institute found that teens are more likely to be influenced to smoke by cigarette advertising than they are by pe...