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to what extent can managers ignore the phenomena of post modernity theory in mainstream organisation planning?

Introduction

“What is Post-Modernism?”
There seems to be this wide phenomenon of post-modernity spreading throughout organisations and as much as it maybe accepted or rejected by managers, it cannot, to a certain extent be ignored.
Post-modernism is hard to define, because it is a concept that appears in a wide variety of disciplines or areas of study, including art, architecture, music, film, literature, sociology, communications, fashion and technology. It’s hard to locate it temporally or historically, because its not clear exactly when post-modernism began; however it is known that it emerged as an area of academic study in the 1970s/1980s.

According to Frederic Jameson, modernism and post-modernism are cultural formations, which accompany particular stages of Capitalism. Jameson outlines three primary phases of capitalism, which dictate particular cultural practices. The first is market capitalism and the second, monopoly capitalism. The third phase, which we a...

Posted by: Jennifer Valles

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