to kill a mocking bird

English Advertising Assignment


Hypothesis:
What strategies different charity organizations use to persuade you to donate money to their cause?

Summary of results:
In the field of advertising, language has a powerful influence over people and their behaviour. The choice of language to convey specific messages (with the intention of influencing people) is vitally important in gaining their support and contribution. In the field of a non profit organization I found that the strategies to gain support all fell under two categories: 1 techniques to provoke sympathy
2 techniques to provoke guilt
In this field it is so important to engage all readers’ attention as they usually need all the help they can get. The aim of my assignment was therefore to research what were the most common syntactical features and their effects.

Generally all the advertisements persuading the reader to donate money had no specific audience. The aim of each ad was to g...