The Sundale Club

The Sundale Club
Case 9.1





By


Juan¡¦s Angels
(Aguirre, Dotson, Lozano, Smith)





BUSI 4713






June 26, 2003







Juan¡¦s Angels
BUSI 4713
Ms. Paulette Burkhart
June 26, 2003
Case 9.1
The Sundale Club
Introduction
The Sundale Club is the largest of the athletic social clubs in the city. It is well established in the community and has a prestigious reputation. It has over 1,000 members and has always had a waiting list for new memberships.
Problems
Initial concerns began to arise when the once prestigious club began to experience a sudden decline in membership and interest in their facility. The once thriving athletic social club found it increasingly difficult to get members to participate in its social activities. There was also a noticeable decline in members renewing their memberships and an increase in the number of cancelled memberships. Oddly, the once energetic staff now seemed frustrated and unhappy with their...