The semiotic deconsturction and analysis of a radio advertisement

The mobile phone is an everyday appliance that a majority of people in the United Kingdom and the rest of the world are familiar with. People with mobile phones are very rarely found without them and sometimes say that they couldn’t live without them. Advertising for mobile phones makes them out as the must have, the accessory made out as a necessity, having a mobile phone will change your life for the better, buy owning a mobile phone you will become extremely popular, have many friends and a great social life and because you have your mobile phone organising your rich social life will be easy. recent advertisements for the Carphone Warehouse have tried to get listeners to sympathise with the mobile phones. Each advertisement features a different mobile phone with its own identity and personality; the mobile phone is portrayed as a small vulnerable ‘person’ who needs care, attention, love happiness and security. In this advertisement the Carphone Warehouse are trying to adverti...