THE ROLE OF INFORMATION TECHNOLOGY IN BANKING

The role of information technology in the banking industry has changed dramatically. Working in the banking industry for the past fifteen years, I have had the opportunity to witness a complete transformation of the way business is conducted. IT has made e-business possible in this industry.
One of the internal networks that allow the bank to do e-business it’s sales force automation and analytics eBusiness solutions which helps streamline operations and increase customer loyalty and sales effectiveness throughout its nationwide commercial sales force and network of all its branches.
It supports the company nationwide mobile sales force and give more than 250 workers access to the company’s online Customer Relationship Management system. The system has helped First Union to identify customer needs and provide more personalized service through any point of customer interaction. FU strategy was to gain competitive advantage wi...