The role of digital radio is society today.

Since its beginning in the early 1920’s, radio has taken on the role of one of the worlds most widely used media forms, as more time is spent listening to radio than any other medium. As most media forms, the primary role of radio is communication. Though as technology advances faster and faster each year, commercial radio is being forced to keep up with the times, and is taking this almost primitive media source to new levels of the digital age. With the introduction and future plans of Digital Audio Broadcasting, the industry is aiming to not just gain listeners, but fans, and offers a whole new look at the world of radio. Although the role of radio does not change as a communicative source of media, these changes see radio taking on new roles as information and entertainment are presented in much more effective, accessible, friendly and modern ways, and also reflect the affects the new media has on society.

Radio has played an important part in history, being one of the or...