The Roccoco Hotel - NYC

Roccoco Hotel, NYC

Roccoco hotel is currently facing a crisis situation, it needs drastic management improvement.
Since required changes seem to be tremendous, the change process must be implemented through an environmental reflexion.
What can we say about this hotel and the context ?

What the matter is
The hotel
Roccoco is a former Restwell Inn, which aimed for customers who wanted mid-price rooms. It has evolved during the five previous years into a “quaint boutique hotel” thanks to the Roccoco group that purchased it.

The boutique orientation has brought customers looking for a quiet and convenient place to stay, composed for seventy percent of businessmen and women and thirty percent of leisure guests.
Many of these customers are between 45 and 65 years old, that fact has been reported as a key factor concerning guest loyalty.
About 40% of guests are international travellers, of whom 80% come from Asia, thanks to the hotel’s luxury reputation. A quick calculati...