The People Era

THE
PEOPLE
ERA
Hisham Ibrahim Amer
Human Resource
MBA - Semester II
October 1999
The People Era - Hisham I. Amer Page 2
InterMark is a Pan-Arab
Marketing and advertising
company, dedicated
only to serve the Pharmaceutical
Industry.
The Mission of InterMark
is to deliver unique Services
to the pharmaceutical and health
care industry that matches the everincreasing
market competition in such
important market segment.
Despite the fact that clients do appreciate
quality as the end result product or
service, to be provided the elements of producing
and maintaining such high quality products or
services is not appreciated.
Clients recognize the value of having high quality
products or services as a necessity to remain competitive
or maintain or grow market share. Clients
still do not appreciate the incremental cost accompanied
with higher quality product or services.
The challenge of improving the clients sense of the
cost of high quality product and services is...