The o team

The O Team

Eyetique is a small optical chain in Pittsburg. In 24 years, the president has turned
its name into a retail brand that stands for innovation, quality, and top-line services, which
is an intangible resource for the company. The company uses a focused differentiation
strategy; they market they sell to is mainly corporate business people and they offer unique
products and services. They are a growing enterprise with 3 stores currently, but with
hopes of opening 2 more locations by the end of this year.

The President wants people working for him that think outside of the box. They
do not wait for people to come into their stores; they go and get the customers. Eyetique
is a very proactive company. especially during this time that many companies are cutting
back. The company’s innovation is another intangible resource tha...