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The North Face Marketing Analysis

Executive Summary
North Face, a retail and manufacturing corporation of outdoor apparel and equipment, is attempting to become a leader in the casual sportswear and outdoor sports equipment markets. The Company now serves a larger market of casual sportswear market, rather than the specialty market it originally targeted. By moving into the larger market, North Face is hoping that it will be able to gain greater market share and profits from an expanding market.
The Company has a greater asset that it should use to its benefit to acquire the proper demand. Since being bought by Vanity Fair, The North Face has being able to surpass its financial woes and improve its profits. North Face should continue to use Vanity Fair Corporation’s resources to ensure the expansion to its new target (See exhibit 3 for further financial analysis).
Through the production of the new product line, the A5 Series, North Face can capture this new market. The product is created from...

Posted by: Jason Pinsky

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