The media creates and reflects cultural and sexual stereotypes!

The media creates sexual and cultural stereotypes; societies reflect and reinforce them. The media industry comprises several different mediums. They include print media, such as newspapers, magazines and books, music, film, internet and television. There are several different stereotypes within our society; they are of gender, sexuality, family and culture. These stereotypes can be found in all of the aforementioned media, however, the way in which these stereotypes are portrayed within advertising is of primary concern.

Advertising is a multi billion dollar industry. It is one of the most powerful socializing forces in our culture. Advertisements are everywhere, in magazines and newspapers, on television and billboards, even on buses. They are inescapable. Research shows that by the time a person is sixty they will have seen more that fifty million advertisements (Still killing us softly, 1987). Advertisements not only sell products, they sell images, values, goals and a concept...