The marketing plan mobile phones

Page Number
1 Contents
2 Back ground info/Analysis of Current Situation
3 Social/Economical Trends
4 Political Trends/ The Market Customers
5 The Market Customers
6 Competitors Market Analysis
7 Marketing Strategies
8 Marketing Strategies
9 Top Rivals to the T68i
10 SWOT Analysis
11 Proposed Marketing Strategy
12 Proposed Marketing Strategy
13 Implementation
14 Strategy Control/ Bibliography


























Background Information

The organisation

· Company- Sony Ericsson Mobile Communications
· Established- 2001 by Ericsson and Sony Corporation
· Ownership- Equally owned between Ericsson and Sony
· Turnover- No official annual Reports available as the company only recently founded. Ericsson and So...