The Kimpton Hotel and Restaurant Group

– The Kimpton Hotel and Restaurant Group

1. The stand out strategy-shaping economic characteristics of the U.S. Hotel industry are:
· Price Segmentation
· Customer Segmentation
· Global Presence
· Brand Management
The key success factors for competing in the “boutique hotel Niche” are to separate yourself from your competitors. There has to be a reason that people want to go and stay that the hotel. The non-hotel like food is clearly a key factor in this niche because the specific people that are being targeted are not the type of people who go for the ordinary restaurant. The people that come to this hotel are not the generic people and expect something not expected from a hotel chain.
Service is key point as well The Kimpton Group makes sure that it gets back to the guest by the end of the day with any complaints or questions. This is very satisfying to the customers.


2. Kimpton’s Business level approach to competing in the industry is...