The importance of PR

Public Relations

The role of Public Relations Manager primarily involves both establishing and maintaining relationships between a company and the general public. As basic as this sounds this is the essence of the PRM role. What is more complex is the definition of the public that the Public Relations Manger is trying to develop these relationships with. The "public" can include a number of entities, such as investors, suppliers, retailers, government departments, media, alliances and, of course, the end customer. Basically the "public" should be perceived as anyone who will have an impact on the business itself.

The function of a Public Relations Manager is not purely restricted to large corporations. S...