The growth of the ‘consumer culture’ has enriched our lives.

Consumer culture has definitely not enriched our lives in the society we live in. This dangerous culture is driven by fabricated promotional material that deceives in order to sell. Trends in popular culture, especially in the music industry have influenced our youth, and the pursuit of ‘happiness’ has driven us to buy new yet unnecessary novelties. This aspect of living does not enrich our lives, but subjects it to more stress, chaos and dependence on money. In my argument, I will examine how Fisher & Paykal have exploited television to enhance the image of their new line of fridges. We will see from the multimedia cdrom Real Wild Child, the origins of the consumerist lifestyle in Australia and what effects it has had on our society, as well as examining a more contemporary view of the issue, from the economist Ross Gittins in his article “Why happiness won’t last” (Sept 02 ‘The Age’).

If getting deceived is your favourite style of ‘life enrichment’, perhaps you s...