The Fudge Cottage

Problem

How can the Fudge Cottage get back their confidence and start getting somewhere?













Assumptions/Constants

The Fudge Cottage will continue to:

· Provide a friendly and clean atmosphere
· Have a good reputation based on their fudge making abilities
· Keep their main location in Ridgefield Michigan
· Rise above the competition




Swot Analysis
Fudge Cottage

Strengths:

· The main employees seem to have a fierce interest in the business
· They have a strong reputation in the community
· People can eat fudge no matter what time of the year it is
· They have a competitive advantage over some of the other small businesses



Weaknesses:
· Financial Problems
· Keeping prices low at all times no matter what
· The father
· Not bringing in any new customers
· No chain of command



Opportunities:
· Bring in new and younger customers
· Open some...