The fall of Advertising

Another factor contributing to the death of advertising and its effectiveness is a lack of credibility. Most advertisements are perceived to be biased, selfish, one-sided, and company oriented rather than consumer oriented. Many ads also make play off people’s insecurities make superficial promises to cure these insecurities. For example, Clairol’s Herbal Essences campaign has hit quite a nerve with its public. AWNY co-chair and president of Fallon New York says, “People are just awestruck with the banality of the commercial. I think we all feel in this day and age that it takes a bit more than clean hair to bring us to orgasm.” In edition, copywriter Ernest Lupinacci says, “the cheesy commercial belongs to the ‘things-that-never-happen-in-real-life ...