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Shouldice Hospital Limited


Address the following questions.


1. What is the Shouldice Hospital’s target market, both its external/customer and internal/employee market segments? Who are Shouldice’s competitors?

2. What is Shouldice’s service concept? How does Shouldice’s operating strategy support its service concept? How does the design of the facility support Shouldice’s operating strategy?

3. Compare Shouldice’s cost of delivering service to that of its competitors. How do you explain this cost differential? How does Shouldice’s quality of service compare to that of its competitors?

4. How profitable is Shouldice Hospital?

5. What is Shouldice Hospital’s current utilization as measured by the average number of patients per week?...