The Effect of the Internet on Sales Force Effectiveness

I. Introduction.

Some people say that life (at home as well as at work) was much easier years ago, before the computers appeared into the picture. But even those people, for their own dismay, have to live (and cope) with the world’s everyday changes that affect their lives. After the computer, there is no other technology phenomena that revolutionized the world as the Internet has done in the few years that it has been around. Among other aspects of daily life that it has changed it can be mentioned: the way of educating, the way of retrieving information, the way people communicate with each other, but the most important of the aspects that has changed due to the Internet is the way people do business. Being online has become an essential feature in every household and company in the globe. According to Ray Hurst (2002) current global estimates indicate there are more than 600 million of people online, and important research companies predict that for 2005 the number will in...