Limited version - please login or register to view the entire paper.
the economic situation in huddersfield!!!!
Advertising Strategy and Planning
Pitch Proposal-MG Rover
An Overview of the Company
History
In 2004 Rover will be celebrating 100 years of manufacturing, as it was in 1904 that Rover cars first rolled of the production lines at the Longbridge plant in Birmingham, Britain’s major car manufacturing nerve center. The company was initially created out of the merger between two British car companies, Morris and Austin, to become the mighty British Motor Group Corporation. The name of the company changed when Leyland Trucks came on board in 1968. It was then re-named Austin Rover.
BMW took over ownership of Rover for a short spell in 1993, but due to problems mostly out of their control it proved to be disastrous for both parties involved. This lead to Rover being sold for a token £10 in March 2000 to The Phoenix Consortium, lead by...
Advertising Strategy and Planning
Pitch Proposal-MG Rover
An Overview of the Company
History
In 2004 Rover will be celebrating 100 years of manufacturing, as it was in 1904 that Rover cars first rolled of the production lines at the Longbridge plant in Birmingham, Britain’s major car manufacturing nerve center. The company was initially created out of the merger between two British car companies, Morris and Austin, to become the mighty British Motor Group Corporation. The name of the company changed when Leyland Trucks came on board in 1968. It was then re-named Austin Rover.
BMW took over ownership of Rover for a short spell in 1993, but due to problems mostly out of their control it proved to be disastrous for both parties involved. This lead to Rover being sold for a token £10 in March 2000 to The Phoenix Consortium, lead by...
Posted by: Rheannon Androckitis
Limited version - please login or register to view the entire paper.