The difference between cultural relativism and subjectivism

Subjectivism is a position which claims morality is a matter of feelings or emotions and nothing more. In other words, what feels right or good to me IS moral. There are several reasons as to why subjectivists are motivated. One is because of the seemingly simple but rather complicated fact that they identify a connection between morality and emotion. Secondly, the connection between the former is used to explain the practical (action-guiding) character of morality and finally accounts for (assumed) diversity of moral views. Subjectivism says that their reason is inert; it neither specifies the ends of action nor motivates us to pursue them. Rather the emotions or passions gives us our ends and motivates us. Reason merely shows us the means to those ends and the consequence of pursuing them.
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