The DaimlerChrysler Merger (A)

Introduction.

The combination of businesses in 1998 between Daimler- Benz and Chrysler position their names in automotive industry as the largest merger, which gave birth to the third biggest automotive corporation in the world. The new group now covers many aspects of transportation business such as automobile, aerospace, rail system, automotive electronics and diesel engines. The new Company DCX has operation over 200 countries and regions with its traditional business focus on Europe and US. Last year the revenue exceeded $131 billion ranked as no. 3 in automotive industry with earning exceeding $5.6 billion.
Daimler Benz and Chrysler were optimistic about the merger and still feel confident of their strength nowadays. They believed that the two corporations complement each other perfectly and own everything that can be expected to excel in respective areas.
Problem Definition
The three main regions (North America, Western Europe and Japan) accounted for 75 pe...