THE CREATION OF A CORPORATE CULTURETO PROVIDE QUALITY SERVICE AT THE KUALA LUMPUR SENTRAL STATION

INTRODUCTION

OBJECTIVE OF STUDY

T
he purpose of this paper is to identify the corporate culture for Express Rail Link Sdn Bhd (ERL) to enable ERL to provide quality services at the Kuala Lumpur Sentral Station (KLSS). From this identification and analysis of ERL’s culture, we can identify the relationship between the corporate culture to the quality service to enable ERL to adapt and adopt to help further the Company’s services and to achieve the competitive edge.


THE IMPORTANCE OF THE STUDY

For Express Rail Link Sdn Bhd (ERL), a company established by 3 large organizations i.e. Yeoh Teong Lay Group of Company (YTL). TH Technologies Sdn Bhd (THT) and Abrar Group International (ABRAR), its corporation is to provide the following services to the public i.e. the Express Rail Link (ERL) and Commuter Rail Services (CRS) from the Kuala Lumpur Sentral Station (KLSS) in Brickfields to the Kuala Lumpur International Airport (KLIA) in Sepang. As such, a corporate culture mu...