The Coles Website

At the first glance of the website the most obvious e-commerce application is the web presence itself. This can also be referred to as the storefront in which is a B2C application on the seller’s server. Although in the case of www.coles.com.au it also is a website that has information about the company as a whole. It servers the purpose of discovering and searching for products, evaluation of products and services and allow the customer to communicate with Coles. This web presence has many benefits as it allows Coles to reach an audience on a global scale and also gives existing customers an alternative of dealing with the company. Another advantag...