The Channels Of Distribution Paper

What are channels of distribution? It is the system where customers are provided access to an organization’s products or services. Distribution is all about getting your product/service to the right people at the right time with special consideration for profit and effectiveness. Successful marketing does not end when a business has developed a product/service and has found its appropriate target audience with a view to selling it at the ‘right’ price.

The next issue that needs to be faced is how they are going to distribute and sell this product/service to these people- the consumers.

When a product/service is purchased by a consumer, it may have been bought directly from the business, or it may have been through a number of intermediaries (wholesaler, retailer, etc): these are known as distribution channels. Small businesses need to acknowledge the different types of distribution channels to utilize sales potential. After reading the article, you m...