The Berlin Redevelopment Corporation

BERLIN REDEVELOPMENT CORPORATION: “THE NEW BERLIN”
TABLE OF CONTENTS
1. Write a mission statement for the Berlin EDC 3
Berlin Economic Development Corporation 3
2. What is Berlin’s competitive advantage? Do the strategy efforts of the EDC exploit this competitive advantage? Has this been a well thought out strategy? 3
3. What is the mission of the Partnership? 4
4. Describe the marketing strategy in terms of the 4 P’s 5
5. The Partnership’s slogan is Das Neue Berlin, which is translated as “The New Berlin.” Is this a good slogan? Why or why not? 7
6. What Micro environmental and Macro environmental influences have hindered or helped the creation of a positive image for Berlin? 7








































1. Write a mission statement for the Berlin EDC
Berlin Economic Development Corporation
Mission Statement
In a highly competitive Europe, we will effect...