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Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. Sports marketing is "the specific application of marketing principles and processes to sport products and to the mareketing of nonsports products through association with sport.

The Game of Sports Marketing The business of sports is one of the fastest growing ...