Test Marketing Data Myths

There is as much usefulness as there are limitations in test market data as a source for marketing information.

Market Research is a multi-billion dollar industry dedicated to providing valuable data to companies who provide products and services. Market testing is used to gauge buyer’s responses to new products or services and to evaluate different market strategies. It is impossible to sell people what they do not want. Market research and testing is essential in helping manufacturers find out what the consumer is looking for.

Some of the effective uses of test market data include a high visibility to the prospective consumers of the new goods or services. Most market tests in...