TARGET MARKETS

The key to succeeding in business is simple: SALES! SALES! SALES! To generate a sufficient level of sales to make a living, you first need to define the market you are targeting
A target market is a specific group of buyers on whose needs and wants a company focuses its marketing efforts. Together with our research team and database lists of consumers, DCD will find your niche audience. We will target them utilizing the following factors:
• Demographics
Age, gender, income, ethnicity, occupation, religion, race, social class, family size;
• Psychographics
Lifestyles, interests, opinions, behavior, perceptions and attitudes;
• Geographics
Zip codes, city, county and state size, terrain, climate, region, urban, suburban, rural; natural resources;
• Behavioristic Variables
Volume usage, benefit expectations, brand loyalty.
Accurate target market selection is crucial to productive marketing efforts. Products and even companies sometimes fail because ma...