SWOTT ANALYSIS

Market Segmentation Paper
Mike Harrison
Henry Gonzalez
Frank Gamboa
Mike De Van
University of Phoenix
MKT 421: Marketing
Group: SV01BSM12
Dr. Thomas T. Cobianchi, D.B.A.
July 1, 2003

SWOTT Analysis of Dell Computers
In order to swat the competition you need to understand SWOTT. SWOTT stands for Strengths, Weaknesses, Opportunities, Threats, and Trends. It is a way to analyze a company's or a department's position in the market in relation to its competitors. The purpose of the SWOTT analysis is to identify all the major factors affecting competitiveness before crafting a business strategy. The understanding of market Segmentation is also something important we need understand.
Market segmentation describes the division of a market into groups, which will resp...