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SWOT

Based on the idea of ¡°SWOT¡± analysis we can look at Bancroft¡¯s dry cleaning in four aspects. First its strength, as this is a traditional family business and now into its 3rd generation it is relatively well know around the area of South Yarra which is one of the most wealthy suburb in Melbourne. One of the most obvious advantage of Bancroft is its location, it locates in South Yarra with the majority of the customers are wealthy therefore they don¡¯t have to compete on price as much as other similar dry cleaning services in different areas. Also due to the demographic of the residents the demand for dry cleaning would be higher than most other suburbs, as professionals and business people requires a lot of attention to their clothing. In this area one of the most important competency for a business to strive on is reputation for quality and Bancroft¡¯s mainly focused on its level of service quality to maintain customer satisfaction. The business also tries to provide a...

Posted by: Geraint Watts

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