SWOT of Thomas Cook

SWOT analysis of Thomas Cook AG

Thomas Cook is one of the leading travel groups in the world. It is the third largest integrated tourism group in the world, behind domestic rival TUI and the UK group MyTravel (formerly Airtours). ‘Thomas Cook serves some 14 million customers, owns 30 tour operators and around 3,600 travel agencies selling the group's products worldwide, has 73,000 beds under control, a fleet of 85 aircraft and a workforce numbering some 28,000.’ (Travel and Tourism Company profile- Thomas Cook, 2003) It ‘is owned by Deutsche Lufthansa AG (50%) and KarstadtQuelle AG (50%)’ (Thomas Cook Sharholder Structure), which created C &N Touristic in 1998. Its customers spread over Germany, Great Britain, Ireland, France, Belgium, Luxembourg, the Netherlands, Austria, Hungary, Poland, Slovakia, Slovenia, Egypt, India and Canada. The pre-tax consolidated income of Thomas Cook on the third quarter of 2003 is €79,590,000.

Strengths

Customers can create their own ho...