SWOT

SWOT ANALYSIS
In view of the above discussion, we can now summarise the prospects of exporting sporting goods by a Pakistani firm to Australia in the matrix as shown in Table 2.
Table 2:
SWOT Matrix
STRENGTHS
1. Cottage industry.
2. Entrepreneurial skills.
2. Cheap & skilled labour.
3. Exquisite traditional craftsmanship.
4. High Quality standards (ISO/QS).
5. Established niche in the developed markets of EUand North America. WEAKNESSES
1. Post 9/11 country image!
2. Relative small-size firms with capital constraints.
3. High utilities, transport, and ancillary costs.
4. Inadequate market intelligence.
5. Weak international branding.
6. ...