swot

Nokia

SWOT
STRENGTHS
„h Nokia has long established identity (1898); lots of available resources (financial, etc.)
„h Schmohl is experienced in international marketing (Adidas and Uniroyal)
„h Nokia has high penetration rate in Europe, especially in Northern countries (close to 100%)
„h Nokia Consumer Electronics has access to innovative technology through group companies
WEAKNESSES
„h Lack of centralized marketing strategy and champion; completely different positioning strategy depending on the country
„h Too many brand names (100) in one market; problem trying to find balance
„h Corporate culture is highly technical and operational: "So what if the customer does not understand!"; lack of customer service priority
OPPORTUNITIES
„h Potential for brand name sales in Europe = differentiation
„h Growing replacement and supplement television market
„h NCE has opportunity of using its technology to enhance user-friendliness
THREATS
„h The m...