SWOT Analysis of Soutwest Airlines

Marketing Mix Paper

Modification of Wal-Mart's Distribution Channel Center in China



Abstract
Over the years Wal-Mart Retail Stores have played a major role in managing every aspect of their marketing mix, from pricing to distribution. Their marketing mix strategies have made them the world's leading discount retailer. This paper will highlight the history of Wal-Mart, its marketing strategy, early distribution model, and present distribution system. In addition, this paper will also identify the modification of Wal-Mart’s distribution system as they entered China and the reason for choosing distribution as the element of the marketing mix.
















To successfully target a specific segment market, Multi National Corporation (MNC) must develop an appropriate marketing mix. The marketing mix includes decisions about the product, price, promotion and place. The mix influences the consumer behavior and is a combination of how to develop the firm’s p...