SWOT analysis Krispy Kreme

Krispy Kreme History
1933 Vernon Carver Rudolph, the founder of Krispy Kreme, bought a doughnut shop in
Paducah, Kentucky, from a French chef from New Orleans. He received the
companyfs assets, goodwill, and the rights to a secret yeast-raised doughnut recipe.
Mid 1930s It wasnft long before Rudolph and his partner decided to look for a larger market.
They moved their operations to Nashville, Tennessee, where other members of the
Rudolph family joined the business and opened shops in Charleston, West Virginia;
and Atlanta, Georgia. At this time, the business focused on selling doughnuts to
local grocery stores.
July 13, 1937 During the early summer of 1937, Rudolph decided to leave Nashville to open his
own doughnut shop. He and two other young men set off in a 1936 Pontiac and
arrived in Winston-Salem with $25 in cash, a few pieces of doughnut-making
equipment, the secret recipe, and the name Krispy Kreme Doughnuts. They used
their last $25 to rent a building across f...