SWOT Analyis on Southwest Airlines

The success of Southwest Airlines can be attributed to finding a niche, within the Industry, and managing its own growth within that niche. In creating a T.W.O.S analysis, one can begin to identify the direction Southwest needs to take in the future.
Threats:
There is a risk in growing larger. By entering new markets Southwest Airlines will confront the larger carriers in their markets. While expanding the percentage of overhead cost could grow, opening the market they created to smaller carriers. America West is currently smaller in volume and aircraft in the markets in which Southwest calls home. By expanding into international markets, there will be new focus on international exchange and regulations. With international flights there may not be the ability to locate at no major airports and the culture may be different where foreign customers would expect the add-ons offered by other carriers. Air travel depends on economic factors such as government regulation and the United Stat...