Swatch Corp SWOT Analysis

STRENGTH
Swatch’s strength comes from its innovative approach to design and marketing its product. Swatch was conceived to satisfy the demand for more inexpensive Swiss watches, and to break from the old image of Swiss watches that were mostly intricate designs and expensive prices. The Swatch motto-“always new, always different”, was the theme behind Swatch commissioning leading designers and artists to design special limited-edition models to be sold in the company’s own chain of very recognizable outlets. The decision to pull out of the retail operations that were not doing very well for the company is no doubt part of the reason for the increase in sales at the company stores and rise in online orders placed. Management's ability to adapt quickly and flexibly to market conditions is most definitely a strength of the Swatch Group. Finally, the strength of the Swatch Company is most evident in that it has developed recognized watch brands that cover all consumer segment...