SUV

What’s the Deal?
It’s incredible how retailers try to trick us with advertisements. Some of the tricks work, others don’t. They attempt to present customers with apparently huge deals in bold letters, and then, in the small print, all the terms and conditions which make the apparent “deal” not so attractive to the buyer.
The advertisement presents a Lexus RX 300 SUV. The so called “Coach Edition” advertisement attempts to sell a $36,000 SUV by offering $500 worth Coach bags. We, the readers, can quickly identify that the Lexus SUV target market for this advertisement are women, primarily mothers with small children. Who else would fall for this trick? By this, my intentions aren’t to underestimate women, but to make clear that hardly any man is going to consider...