Supplier selection - Case study

The launch of 9000X series of personal computers is a major milestone in the history of Computron Systems Corporation (CSC). The successful launch of this product will add another feather in the cap for CSC and enhance its product portfolio. More importantly this launch marks the transition of CSC from a PC component manufacturer to an integrated PC manufacturer. This launch will not only redefine the way CSC does and conducts its business in future but will also pit CSC against some of the well entrenched competitors such as Dell, Compaq and Gateway. In order to gain a foothold and subsequently gain market share in this product segment, the company has decided to adopt an aggressive strategy of selling high quality computers at affordable cost.

Business Strategy:
In order to sustain a high quality low cost product it has been decided to adopt, build to order manufacturing, JIT component inventories, direct sales, and top it off with excellent customer service and technical suppo...