Supermarkets

Whilst the four major supermarket chains (Tesco, Sainsbury’s, Asda & Safeway) receive approximately 66% of the total market revenue in the UK, small grocery firms are still able to prosper. Identify what potential advantages these small firms are able utilise to enable their continuance.


The big four supermarkets chains in the United Kingdom, dominate the food retail sector, yet many smaller, independent grocery firms still manage prosper under growing competition.
The main supermarkets have vastly grown over the last ten years using organic growth and few take-overs have occurred. The main take-over occurred in 1999 when Wal-mart took over Asda. (Worthington and Britton, 2001, p226).
Wal-mart is well-established retailer in the United States, and is the worlds second biggest Multinational Corporation with an approximate Gross Domestic Product of $180 billion.
Small grocery firms have to operate very differently to the bigger supermarkets, due to their comparatively small...