SUPERBOWL 2003

For another consecutive year, Anheuser-Busch Brewing Company takes the lead in the commercials. From sixty one available spots, their products occupied 10 of them. The first commercial that appeared was probably the most liked by the audience. The name of the commercial was "Replay" and was sponsored by Budweiser beer. I think that with this ad the company was targeting mostly men of all ages, income and social classes. Even though it was a senseless commercial, it at least brought a grin to your face. It was a simple commercial that did not try too hard and was liked by many people. It sort of reflected that simple moments like this one can be enjoyed in life. Representing the brand image was their main goal and I think that they actually did pretty well using their typical i...