Back to category: People

Limited version - please login or register to view the entire paper.

Summary of the Mcdonaldization of Society.

McDonaldization of Society
I decided to just summarize the whole reader on the McDonaldization of Society. McDonaldization is "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world"( McDonaldization). These principles include efficiency, predictability, calculability and control. Taken together, they constitute the formal rationality that makes up McDonaldization. Ritzer continues to depict McDonaldization as "a largely one-way process in which a series of American innovations are being aggressively exported too much of the rest of the world".
Although the author acknowledges that the McDonaldization idea is rooted in Weber's reflections on rationality, specifically the notion of the "iron cage of rationality," he prefers the "straightforwardness" of Mannheim's thinking on the subject. The second, for example, locates the fundamental irrationality of highly rationalized sys...

Posted by: Cinthia De Ruiz

Limited version - please login or register to view the entire paper.