Strengths of nokia

Based on an analysis of Nokia’s value chain, that is its various characteristics, strengths and weaknesses discuss how they can be a dominant competitor in the cellular phone industry.


At this present time, Nokia is a very dominant force in the communications market. One way to determine how strong a force they are is to carry out a SWOT analysis, which consists of a list of their strengths, weaknesses, opportunities and threats.



Strengths

• Introduction of new products.
• Broad knowledge base from many standards.
• Large home market and 25% of global market.
• Roaming agreements.
• Investment in research and development (R&D).
• Concurrent engineering ensures quick delivery.
• Incorporation of recycling & material re-use in product life cycle.
• Human resource management – knowledge transfer and flexibility.
• Business partnerships.
• Locked into suppliers.
• Nokia brand stands for qual...