strategy

INTRODUCTION

Various Absa strategies are in the process of being deployed in order to restore the balance of power the home loan industry. This initiative is aimed at the development of a strategy to restore and safeguard Absa Home Loans through competitive sourcing and delivery strategies

The vision: To be a customer focused provider of residential related ownership. Solutions by having available highly specialised and unique product related skills.

The Purpose: To offer innovative residential property solutions on a profitable basis to target market segments.

The Strategic Goal: To maintain the desired market share. The target has been set at 33,28%.

ANALYSIS OF THE 5 FORCES MODEL IN OUR INDUSTRY
The 5 forces model is used to provide insight in the home loan industry operate.

RISK OF ENTRY BY POTENTIAL COMPETITORS (HIGH)

Home Loans operate in a competitive environment where the main focus for the client is on the cost advantages offered by the Financial Servic...