Strategy and Performance

STRATEGY AND PERFORMANCE

This paper discusses the development of a strategic performance measurement system in a multinational service corporation, which is congruent with the resource-based view and underpins the sustainable advantages obtained by the corporation. Scholars who subscribe to and use the analytical frameworks developed within the resource-based perspective of strategy maintain that strategy is about winning. Winning involves the development of a unique posture or position, which secures a sustainable competitive advantage.
Sustainability derives from, but is not restricted to, the employment, development and leveraging of resources and dynamic capabilities which contribute to market heterogeneity. Their value, in the form of the ability to sustain rents, derives from their relative scarcity and immobility. These asymmetric resources and dynamic capabilities are characterized as being durable and difficult to appropriate, transfer or replicate.
Competitive advantag...