Strategies of SIA

STRATEGIC AVIATION MANAGEMENT






ASSIGNMENT NO. 1

SEMESTER 2, 2003






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NO. OF PAGES (including this one): 7








Assignment No. 1



Undertake a critical review of the 5 papers on the strategic success of Singapore Airlines, comment on the strategies employed by the Airline since 1947 and its claim to be one of the outstanding Airlines.

In your report comment on the critical factors that provide competitive advantage for Singapore Airlines. Also consider the organizational factors, such as management practice, employee performance etc.





















Singapore Airlines (SIA) is a company that has triumphed through some of the toughest times that the aviation industry, as a whole, has been subjected to. It has not only survived where others have faltered, but strengthened its position as one of the worlds’ truly great airlines. Such events as war, economic ...